Head-to-head · Marketing & Newsletters
Bitly vs Shlink
Which one to pick in 2026 — comparing 🇺🇸 Bitly with the European alternative 🇪🇺 Shlink on the things that actually decide who can read your data.
🇺🇸 Bitlyvs🇪🇺 Shlink
Verdict
Who has stronger privacy guarantees by law?
Shlink — GDPR-native and outside the US CLOUD Act / FISA 702 reach.
Which one encrypts your data end-to-end by default?
Neither ships full E2E by default — check the table for nuance.
Which one tracks you for ads?
Bitly relies on ad tracking. Shlink doesn't.
Which one is open source?
Shlink is open source. Bitly is proprietary.
Side-by-side
Bitly vs Shlink — full comparison
Criteria
🇪🇺 Shlink
🇺🇸 Bitly
Headquarters
Espanha
United States
Jurisdiction
Spain (EU)
United States (US CLOUD Act)
Data location
Self-hosted (no servidor do utilizador)
United States
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
Yes
No
Ownership
Alejandro Celaya / Comunidade Open Source
US Corporation
Founded
2018
0
Make the switch
Try Shlink instead of Bitly
Encurtador de URLs self-hosted focado em privacidade e controlo de marcas.