Skip to content
EuroSwitch
← All comparisons

Head-to-head · Analytics

Google Analytics vs Piwik PRO

Which one to pick in 2026 — comparing 🇺🇸 Google Analytics with the European alternative 🇪🇺 Piwik PRO on the things that actually decide who can read your data.

🇺🇸 Google Analyticsvs🇪🇺 Piwik PRO

Verdict

  • Who has stronger privacy guarantees by law?

    Piwik PRO — GDPR-native and outside the US CLOUD Act / FISA 702 reach.

  • Which one encrypts your data end-to-end by default?

    Neither ships full E2E by default — check the table for nuance.

  • Which one tracks you for ads?

    Google Analytics relies on ad tracking. Piwik PRO doesn't.

  • Which one is open source?

    Piwik PRO is not fully open source — check details.

Side-by-side

Google Analytics vs Piwik PRO — full comparison

Criteria
🇪🇺 Piwik PRO
🇺🇸 Google Analytics
Headquarters
Poland
Mountain View, CA, USA
Jurisdiction
Poland
USA (CLOUD Act, FISA 702)
Data location
Europe
Global, US-controlled
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
No
No
Ownership
Privately held
Alphabet Inc. (NASDAQ:GOOGL)
Founded
2013
2005

Make the switch

Try Piwik PRO instead of Google Analytics

Privacy-friendly analytics suite for enterprise, ensuring data ownership and compliance.

Visit Piwik PRO ↗Full Piwik PRO profile →

Other European alternatives to Google Analytics

Spread the word

Help a friend switch — every share moves a European alternative forward.

Twitter LinkedIn WhatsApp

🇪🇺 European & decentralised

Mastodon Bluesky