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Head-to-head · Email Marketing

Mailchimp vs MailPoet

Which one to pick in 2026 — comparing 🇺🇸 Mailchimp with the European alternative 🇪🇺 MailPoet on the things that actually decide who can read your data.

🇺🇸 Mailchimpvs🇪🇺 MailPoet

Verdict

  • Who has stronger privacy guarantees by law?

    MailPoet — GDPR-native and outside the US CLOUD Act / FISA 702 reach.

  • Which one encrypts your data end-to-end by default?

    Neither ships full E2E by default — check the table for nuance.

  • Which one tracks you for ads?

    Mailchimp relies on ad tracking. MailPoet doesn't.

  • Which one is open source?

    MailPoet is not fully open source — check details.

Side-by-side

Mailchimp vs MailPoet — full comparison

Criteria
🇪🇺 MailPoet
🇺🇸 Mailchimp
Headquarters
France
Atlanta, GA, USA
Jurisdiction
France
USA (CLOUD Act, FISA 702)
Data location
EU (servers for sending service)
Global, US-controlled
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
No
No
Ownership
Private (acquired by Automattic)
Intuit Inc. (NASDAQ:INTU)
Founded
2011
2001

Make the switch

Try MailPoet instead of Mailchimp

MailPoet is an email marketing plugin for WordPress, allowing users to send newsletters and automated emails directly from their website.

Visit MailPoet ↗Full MailPoet profile →

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