Analytics · Switzerland (CH)
Friendly Analytics
Privacy-friendly web analytics hosted in Switzerland.
The switch
Google Analytics→Friendly Analyticsalso replaces Adobe Analytics
About
Friendly Analytics offers a GDPR-compliant web analytics solution, providing insights into website traffic without compromising user privacy. It's built on Matomo and hosted in Switzerland, ensuring high data protection standards.
Why we recommend it
- GDPR compliant
- Swiss hosting
- Based on Matomo
EU vs USA
Friendly Analytics vs Google Analytics
Side-by-side on jurisdiction, data residency, and the rules that decide who can actually read your data.
Criteria
🇪🇺 Friendly Analytics
🇺🇸 Google Analytics
Headquarters
Switzerland
Mountain View, CA, USA
Jurisdiction
Switzerland
USA (CLOUD Act, FISA 702)
Data location
Switzerland
Global, US-controlled
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
No
No
Ownership
Private (Friendly AG)
Alphabet Inc. (NASDAQ:GOOGL)
Founded
2017
2005
Compare head-to-head
Friendly Analytics vs the US incumbents
Google Analytics vs Friendly Analytics
Side-by-side decision page →
Adobe Analytics vs Friendly Analytics
Side-by-side decision page →
See all European alternatives to Google Analytics and Adobe Analytics.