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European alternatives to Google Analytics

22 European alternatives to Google Analytics — GDPR-native, privacy-first, and free from US CLOUD Act exposure. 22 are GDPR-native, 6 are open source, spanning Estonia, Germany, France, United Kingdom, Denmark, Switzerland.

Frequently asked questions

What is the best European alternative to Google Analytics?
Plausible Analytics (Estonia) is a leading European alternative to Google Analytics: Estonian-built cookieless analytics — GDPR-compliant with no consent banners needed. It is GDPR-native and not exposed to the US CLOUD Act.
How many European alternatives to Google Analytics are there?
EuroSwitch lists 22 European alternatives to Google Analytics, of which 22 are GDPR-native and 6 are open source.
Are there open-source alternatives to Google Analytics?
Yes. Open-source European alternatives to Google Analytics include Plausible Analytics, Ackee, GoatCounter.
Is there a free European alternative to Google Analytics?
Yes. Free options replacing Google Analytics include Plausible Analytics, Umami.
Why switch from Google Analytics to a European alternative?
European alternatives to Google Analytics are typically GDPR-native, store data in the EU and are not subject to the US CLOUD Act or FISA 702, giving you stronger privacy and data-sovereignty guarantees.

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