Analytics · Germany (DE)
Matomo
Take back control of your analytics data with Matomo, a powerful open-source web analytics platform.
The switch
Google Analytics→Matomo
About
Matomo is a leading open-source analytics platform that gives you 100% data ownership. It's a privacy-friendly alternative to Google Analytics, offering detailed insights into your website visitors while respecting user privacy. It can be self-hosted or used as a cloud service.
Why we recommend it
- 100% data ownership
- GDPR compliant by design
- Open source
- Self-hosting option
EU vs USA
Matomo vs Google Analytics
Side-by-side on jurisdiction, data residency, and the rules that decide who can actually read your data.
Criteria
🇪🇺 Matomo
🇺🇸 Google Analytics
Headquarters
Germany
Mountain View, CA, USA
Jurisdiction
Germany
USA (CLOUD Act, FISA 702)
Data location
EU
Global, US-controlled
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
Yes
No
Ownership
Private
Alphabet Inc. (NASDAQ:GOOGL)
Founded
2007
2005
Compare head-to-head
Matomo vs the US incumbents
See all European alternatives to Google Analytics.