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Head-to-head Β· CRM

HubSpot vs Odoo

Which one to pick in 2026 β€” comparing πŸ‡ΊπŸ‡Έ HubSpot with the European alternative πŸ‡ͺπŸ‡Ί Odoo on the things that actually decide who can read your data.

πŸ‡ΊπŸ‡Έ HubSpotvsπŸ‡ͺπŸ‡Ί Odoo

Verdict

  • Who has stronger privacy guarantees by law?

    Odoo β€” GDPR-native and outside the US CLOUD Act / FISA 702 reach.

  • Which one encrypts your data end-to-end by default?

    Neither ships full E2E by default β€” check the table for nuance.

  • Which one tracks you for ads?

    HubSpot relies on ad tracking. Odoo doesn't.

  • Which one is open source?

    Odoo is open source. HubSpot is proprietary.

Side-by-side

HubSpot vs Odoo β€” full comparison

Criteria
πŸ‡ͺπŸ‡Ί Odoo
πŸ‡ΊπŸ‡Έ HubSpot
Headquarters
Belgium
Cambridge, MA, USA
Jurisdiction
Belgium
USA (CLOUD Act, FISA 702)
Data location
EU (with global options)
Global, US-controlled
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
Yes
No
Ownership
Private
HubSpot Inc. (NYSE:HUBS)
Founded
2005
2006

Make the switch

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A comprehensive suite of open-source business management software, covering all your company's needs.

Other European alternatives to HubSpot

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πŸ‡ͺπŸ‡Ί European & decentralised